This is an example of how important feedback is during the process of creating a logo. I call it a process, since the inspiration stage is only one component and has to be well matched by other skills and tasks.

1 The design brief. First of all I received information on Chinthaka’s studio and past works, got to know present and future strategies and achievements. Useful to take everything into account and be sure of the final identity to achieve.

2 The research stage was  important to understand trends in the field of moving image, focus attention on the areas that best serve a film studio business, and in general the market trends. This is all crucial for a good brainstorm before sketching

3 Sketchpad: pencil and pens helped me jot down all the ideas, most of them were made redundant, but they were a fundamental part of the creative process. It’s an arena where some suggestions stick while others are tossed away and eventually the concept develops structure.

4 Rendering and Client feedback . The key ideas were transferred to Adobe Illustrator and new elaborations took place. At this stage, Chinthaka received a number of options: we discussed about the meanings and outcomes, colour options were considered as well.

5 Presentation. Polished ideas were sent via PDF, aiming at letting the client view the final identity.

6 File creation. Original files for use in print and online supplied to Chinthaka. Files included vector artwork, raster files, and a letterhead template.

When asked for my business card today, I didn’t have one. Instead, I took out of my folder an A3 pamphlet, with portfolio and resume alltogether in one. Ok, I have to admit: it’s not my original idea, but something I came across on Jacob Share’s award-winning JobMob. This is a website filled with straight-talking real world advice, lots of humour and design inspiration such as 400+ Twitter Feeds of Job Openings From Around the World.

The one page resume portfolio is a 6-panel pamphlet that shows your resume when folded and your design portfolio when unfolded.

1. Front view of the resume portfolio, slightly open. You can see the designer’s logo and contact information. Notice the vertical bar on the right side of the inner panel, where the text reads “curriculum vitae” with a right arrow and “portfolio” with a left arrow pointing inside.
2. Partially-open view of the portfolio.
   If you followed the left arrow and continued unfolding, this is what you’d see before you’re done. The panel with the arrow bar folds outwards, meaning that there’s actually more room for portfolio highlights inside.
3. Resume details.
   Following the right arrow will have you flip over the pamphlet, leading to the actual resume content.

There are many pros and cons for this pamhplet.

But usually the interviewer is surprised and very pleased to have this giant and colourful cv in his or her hands.

Bring along a classic resume just in case you are asked.