This is an example of how important feedback is during the process of creating a logo. I call it a process, since the inspiration stage is only one component and has to be well matched by other skills and tasks.

1 The design brief. First of all I received information on Chinthaka’s studio and past works, got to know present and future strategies and achievements. Useful to take everything into account and be sure of the final identity to achieve.

2 The research stage was  important to understand trends in the field of moving image, focus attention on the areas that best serve a film studio business, and in general the market trends. This is all crucial for a good brainstorm before sketching

3 Sketchpad: pencil and pens helped me jot down all the ideas, most of them were made redundant, but they were a fundamental part of the creative process. It’s an arena where some suggestions stick while others are tossed away and eventually the concept develops structure.

4 Rendering and Client feedback . The key ideas were transferred to Adobe Illustrator and new elaborations took place. At this stage, Chinthaka received a number of options: we discussed about the meanings and outcomes, colour options were considered as well.

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5 Presentation. Polished ideas were sent via PDF, aiming at letting the client view the final identity.

6 File creation. Original files for use in print and online supplied to Chinthaka. Files included vector artwork, raster files, and a letterhead template.

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